Pink is for ladies, red is for men.

These “pink taxis” are for Muslim women who do not want to get into taxis with men. They are driven by women, for women passengers only. “Our society is conservative and our women do not want to ride with men alone at night or when they arrive at the airport at two or three in […]

Should content be hardcoded or externalised?

(I published this blogpost originally on the Home Office Digital blog. It is archived here.) Content design is informed by user research findings. With all government services this is critical, as it’s the user that needs to carry out certain tasks to reach a successful outcome – for example provide their date of birth or […]